Monday, October 18, 2010

Perspective is EVERYTHING!


It is not often that I take time to share about my family but some recent events in my life have caused me to really consider what is important. I know that my wife would probably kill me if she knew I was writing about this but I will take the chance….God knows it is not the first one that I have taken.

As many of you know my wife Jan and I have two daughters, Erin (17) and Katie (15). Erin is a senior in high school and contemplating life in college and all that goes on with those decisions. My other daughter Katie who has “special needs” (diagnosed with Williams Syndrome) lives outside our home in a group home run by an organization called Child Serve. She has lived in this type of setting for the past three and a half years. She attends a local high school as a sophomore. So two daughters, 17 and 15 years old, both in high school and oh what a ride it is!

What happened recently involves my youngest daughter and her take on life. I know we all get caught up in our own daily lives and as a result of this sometimes things get blown out of proportion. Every once in a while something brings you back down to reality. This happened to me just a few weeks ago.

It was a Friday afternoon when I received a call from my daughter Katie and it was apparent from the tone in her voice that she was very excited. “I have a date for the homecoming dance” she exclaimed. She then repeated this to me in a high pitched teenage girl squeal. I almost had to pull the phone away from my ear. As I began to question her about how this happened and who was the boy and how did he ask her she stopped me abruptly in my conversation to tell me that she asked him, well not actually him, but she asked his teacher to ask him because he wasn’t in school that day. Huh? She had it very clear…she asked the boy Ben’s teacher who asked him if he would like to go with her and he told the teacher to tell Katie that yes he would love to go with her to the dance.

It all seemed so simple to her. This caused me to think back 100 years when I was in high school. If I had only known that I could have one of my teachers ask the girls if they would go to the dance with me life would have been much easier. I quickly snapped back to reality realizing that I have been pretty lucky getting my wife to marry me so all was OK in my world despite having to get my own dates for homecoming dances and proms.

So my 15 year old was growing up, going to homecoming at her high school, which just happened to be on the same night as homecoming for our other daughter Erin’s school. Thank goodness that the timing worked out so we did not have to pick.

Homecoming day arrives and we have to go through all the fanfare of this “BIG” day for my girls. My wife handled all the appointments for the haircuts, the make-up, the nails, etc. I sat back and watched a football game or two while all this was going on. I have to admit thought that I was very excited about Katie’s first homecoming dance. She was so-o-o-o excited about this first official date.

The night finally arrived and the plan was for us to meet Katie and her date and others from her class at their dinner prior to the dance where we could take some pictures. Katie was bursting with excitement on the phone about how she was going to “dance all night long”. We got to the dinner right on-time and were met by Katie who immediately brought us over to meet Ben, her date for the evening. We were mildly surprised to say the least when we saw that Ben was seated in a wheel chair. We quickly found out that Ben, a handsome boy, was a quadriplegic with a feeding tube who did not communicate verbally.

Let me step back and say that for three weeks leading up to this homecoming dance Katie had been telling us about Ben. She talked about how they were going to dance and she remarked how funny he was. Even on that special night when we were at dinner, when I pulled out my camera, she ran over to the side of Ben’s chair and put her arms around his shoulders and gave us all a big smile. A tear came to my eye as well as my wife’s eye.

You see Katie does not see the world the way many of us see the world on a daily basis. Katie is full of joy 99.9 % of the time. Katie doesn’t see wheelchairs or feeding tubes. It never dawned on her to tell her mom or dad that the boy she invited to homecoming didn’t walk. She was happy, as happy as a girl who was the homecoming queen going with the homecoming king.

It caused me to pause and think for a minute (actually a lot longer than this)…why can’t more people be like this?

Thursday, September 30, 2010

To Franchise or NOT to franchise...


That is the QUESTION!

Or is that the question? As an astute observer of the promotional products industry I am very much involved in watching what companies do when it comes to attracting people to their team.

Much time has been spent within our own organization to make sure that we craft a message that is first and foremost an honest message and not misleading while at the same time making sure that it taps into what we feel are our strong points. We definitely have our strengths! On the other side of the coin, we have weaknesses as well, or points that are less strong as I like to say putting on my best spin. I think it is fair to say that every significant distributor in the industry has probably done their own SWOT analysis to determine what they are good at and what needs work.

Our sales force is constantly barraged by recruiting messages from one of these giants and this provides me an opportunity to analyze their messages and what they are saying and promoting. Don't get me wrong as I want to receive these messages to see what folks are saying but I will say that many of my reps do not and it has become very apparent that hitting the unsubscribe button does nothing. Emailing the contact person on the emails will not get you removed. calling that person will not get you removed from the list and sending correspondence to the CEO will not get it done either. I may be opening myself up here as we send out recruiting messages as well but our unsubscribe button actually works. Taking it one step further if I get a call or a note about these messages I will respond to it because it is the correct thing to do and I will personally see that the individual and his or her domain is taken off of any lists that we might have. This is the professional way of handling this!

What does a franchise offer that a large industry distributor does not? This seems to be a loaded question at first glance but maybe not....

A franchise offers -
  • a better profit split usually (this is the main attraction in my opinion)
  • the opportunity to run your own business
OK I am out of ideas! Oh, wait here are a few others that just popped into my head. Franchises offer -
  • a long term contract
  • Non-compete contracts...I think that they are now called early termination fees. This sounds better but the impact is the same
  • lots of additional fees such as late payment fees, insurance, technology, association dues
  • the ability and need for you to hire your own staff and support personnel (there goes that profit split advantage)
  • restricted territories
  • restrictions regarding advertising, logo use, self-promotion, etc.

  • potential lawsuits...If considering a franchise or any distributor to align with we recommend that you ask for a D & B credit report. There is a view that shows pending lawsuits brought by or against an organization. I don't think this is a good thing in either case!
I know that I am biased here however I really struggle to find out why an individual who has decided that they need to make a change opts for a franchise, especially if they are asking for an upfront investment of cash before you have sold dollar one. WOW! (I know that they will sometimes waive these fees for companies that can show solid documentation of sales in this business)

A good distributor partner pays the commissions up front, backs up the order and offers supplier pricing discounts. They also offer a variety of marketing and technology tools. You do not need to be a member of ASI or PPAI as you are covered under the corporate umbrella. You have all the flexibility of owning your own business. You come and go as you please. Work when you want and where you want. You can sleep at night!

All this and more without requiring a business to become a franchisee.

And the list goes on and on and on....

But I must be missing something because I still do not see the franchisee appeal. What is it?

I welcome any enlightenment and conversation on this subject because we want to engage in this discussion with people!

I encourage people to drop me an email TODAY at daver@vernoncompany.com

Or pick up the phone and give me a call at 1-800-743-7545 ext 8256

Think about my points. Are they valid? Am I close minded and missing the big picture?

H-m-m-m-m!