As I sit here on a Friday afternoon I am pondering the question above...Do you have minute? I think the most common answer is "sure I have minute" but in reality the answer is "no I do not!".
I find that I am getting more calls from people offering me services that I may or may not need but I really don't even have the time to listen to what they are talking about. Does anyone else out there know what I mean?
They say we live in a sound bit age and boy ain't that the truth. I cannot sit to watch a movie because they are too long. I have trouble with 30 minute television shows because when the commercial comes on I switch to another station and start watching something else.
How does one sell in this environment? Am I the only one that thinks like this?
I have found that being short and to the point has its advantages. Be respectful of people's time! When you note this in a conversation most people will either thank you for understanding that there time is valuable or they will tell you that they are okay and they have an hour.
Usine the muliple media channels is another way to go. Combining face to face calls, with emails and phone calls and electronic presentations go along way. Allowing your prospect to view your message on their terms and in their time frame makes perfect sense.
How about using videos?
In less than a few minutes you can get your message out and make your point. Suppliers are using videos to pitch their products. Distributors are using videos to train their salespeople.
We use You Tube as an avenue to answer questions for both our existing salespeople as well as people on the outside looking to find out more.
You Tube offers the viewer the option of watching videos when they have the time. If you find something that you really like you can click to subscribe to the channel so that you are alerted to any new videos that come out.
So when you think of people out there and whether or not they have a minute to spare, the right approach might be to assume that they do not and use videos to prepare and present your message.
Viewers can save and view the message later. You can resend it at a later time to make sure the viewer did not miss it the first time around.
And with today's technologies you can purchase a video flip phone and begin shooting today.
Your videos can be up and running in a matter of minutes and it will not cost you a boat load of money!
Think about this when you have an extra minute!
